Meet the Team
Tony Carr - Editor
Tony was a West Ham youth player in the 1960s, cleaning the boots of World Cup
legends Bobby Moore, Geoff Hurst, and Martin Peters. Injury brought an early end
to his playing career but in 1973 he became Director of the West Ham Academy and
since then he’s helped develop players of the calibre of Rio Ferdinand, Frank
Lampard, Michael Carrick, Joe Cole, John Terry and many others going back
through the years.
Tony edits Soccer Coach Smart Sessions and is a member of our Editorial Board.
Mike Beale - Editor
As Chelsea FC Youth Development Officer, Mike works closely with kids and young
adults, developing talented players into the stars of the future. He was a
professional with English Premier League club Charlton Athletic and FC Twente of
the Eredivisie in the
Netherlands before gaining just about every
coaching qualification available – including the UEFA A Licence.
Mike’s coaching career has so far included spells at Chelsea FC Ladies, Crystal Palace FC Ladies and AFC Wimbledon U19s. Last year he was appointed as Chelsea FC Youth Development Officer.
Mike has a deep love and
enthusiasm for the game, and he’s keen to share his knowledge and experience
with coaches around the world.
Mike is the author of 64 Small-Sided Soccer Games and The Ultimate Soccer Warm-Ups Manual, Soccer Attack! and Perfect Defending. He contributes to many of our other publications and is a member of our Editorial Board.
Keith Boanas - Editor
As Surrey County Football
Association Coach Educator, Keith is responsible for the tutoring and assessing
coaches taking their level 2 and level 3 certificates in the county.
Until January 2009 he was Assistant Director of the David Beckham Academy in London
before moving to Estonia where he is now Technical Director for Women’s and
Girl’s Football. His first national coaching position.
Keith’s coaching CV spans
29 years, a testament to the wealth of experience he has coaching soccer to
boys, girls, men and women.
Keith is the author of
Fun Soccer Games for 5 to 8 Year Olds.
David Clarke - Editor
David is head coach of Soccer Coach Weekly, editor of Better Soccer Coaching and is a member of our editorial board.
David’s record as a youth football coach is impressive. He has coached many teams in a range of age groups. All of his teams have two things in common – they play fluid, passing football, and they win just about everything in sight.
His experience as a coach spans 15 years and his qualifications include:
FA Youth Module 3
FA Youth Module 2
FA Youth Module 1
FA Level 2
FA Level 1
Coerver Youth Module
Kevin Barrow - Publisher
Kevin is the Publisher of our soccer coaching titles. He aims to combine his love
of football with his experience in newsletter publishing to provide the ultimate
training resources to coaches, players and parents. He has been playing football
since the age of six and qualified as a referee when he was 16. Kevin currently
plays for Guildford City Weysiders where he has been both a player and a manager
since joining in 2002. He recently received the FA Level 1 Certificate in
Kevin spends his time
watching football at any level and is a lifelong Arsenal supporter, giving him
great experience of beautiful, incisive football. However, as he attends every
England home match and the occasional away
fixture he has an equal and opposite experience of unattractive, ineffective
Duncan Heard - Customer Services Representative
The guardian of our customer service standards, Duncan’s job is to make sure you are happy! If your newsletter is
missing, your email address has changed or you’d like to comment on any of our
products, for better or for worse, Duncan’s your man.
Duncan hails from
Devon and is a former lifeguard, fitness manager and swimming coach.
He is also a proud Dad to his two energetic daughters. When not at work,
is a top class bowls player, having won six county titles, most recently he
qualified to play in the World Indoor Singles Championships in January 2009. The
biggest cross he has to bear is being a supporter of Aldershot Town Football
Julie Heathorn - Accounts Manager and Company Secretary
Kentish lass Julie has been accurately and efficiently managing the accounts and company
secretarial duties almost since she joined the company in 1998 with a first
class business studies degree.
Julie pays the wages, balances the books and is very strict about paying our
bills on time and doubles up as one of the most fastidious proofreaders and
researchers the publishing world has ever known. In her spare moments she’s
walking her Husky for two hours each morning, and seeing Snow Patrol,
Stereophonics or Texas
Julie Lifton - Production Editor
Julie’s artistic talents don’t just reside in the QuarkXpress, Photoshop and Illustrator
programs, as she’s also skilled at batik, stained glass windows and needlepoint.
Most of your newsletters, training sessions and reports have been laid out by
Julie, who is a graduate of the Reigate School of Art and Design and a regular
attendee at evening classes ranging from art to singing.
Theatre, dinner with friends and long walks in the country are her favourite
pastimes. At home, Julie has been in the vanguard of those welcoming the rush of
foreign labour to these shores by opening her doors to several Polish lodgers.
- Head of Marketing
Paul oversees all of Green Star Media's marketing operations. Working closely with his dedicated marketing team, Paul's ability to think strategically and analytically has helped the company emerge as one of the world's largest providers of soccer and rugby coaching information.
Paul has worked extensively on Elite Soccer, the monthly title published in partnership with the League Managers Association (LMA) , helping it attract over 3,000 subscribers.
In his spare time Paul enjoys going to Crystal Palace games, both home and away, playing golf and DIY.
Gary Lloyd – Sub Editor
Gary is the copy checker for most of our subscription publications and puts together the twice-weekly Better Rugby Coaching, Better Football/Soccer Coaching and Footy4Kids newsletters.
Having previously worked as a layout and copy sub for Metro (London), The Sportsman (London), The Argus (Brighton), a range of West London and Buckinghamshire weekly newspapers for Trinity Mirror and Crawley Observer on both sport and news departments, “Lloyd” as he is usually known, has been a journalist for more than 12 years – having started as a reporter on his home-town weekly paper.
- Managing Director
Better Soccer Coaching
and is responsible for
the company's strategy to publish the best soccer coaching and fitness advice
that delights customers and is delivered with unbeatable service. He is proud to
have led the company to Investor in People status, reflecting its commitment to
develop all employees to their full potential.
Andrew is a former business journalist, soccer and rugby player, and is married
with three children, two of whom play soccer regularly.
- Email Marketing Executive
Stewart is responsible for the marketing of Better Soccer /Football Coaching and Better Rugby Coaching . With a passion for Search Engine Optimization, Stewart helps ensure that our vast range of in-depth coaching advice is available to the widest possible audience.
Having previously worked as a journalist for goal.com and premierleague.com, Stewart has an in-depth knowledge of football and has possessed an Arsenal season ticket since the 1997/98 season.
Waugh - Customer Services Representative
Nikki has 10 years' experience in Customer Service and has won awards for outstanding Customer Service and ‘Going the Extra Mile!' in her previous employment.
Having played for the U16 Surrey girl's cricket team and competing for the county in swimming, Nikki enjoys an active lifestyle! Currently she enjoys playing badminton on weekly basis and keeping fit doing Zumba.
When not at home with her African Grey parrot Bert, she enjoys going socialising with friends and family, catching up on Coronation Street and going on hot sunny holiday's.